Having been subjected to watching frequent advertisements of Britannia Treat biscuits, kids obviously ask for it, preparing themselves for the first taste. Then it becomes a habit.
Only couple of days back, wanted to check the ingredients - expecting kid healthy choices.
Shocked to see that the biscuits contain hydrogenated vegetable fat aka trans fat. City kids having trans fat foods with least physical activity is a definite bad idea. I believe government should not allow such products to be advertised in the first place. Kids are not mature consumers to understand what is really good and healthy for them in the long run.
A brief search in Google took me to this page: http://www.britannia.co.in/brandstories_treat.htm
The product seems to be a huge success but are the consumers aware of health implications. I have loved Britannia products for a long time and been a loyal consumer. Particularly, the healthy and nutri products of Britannia. Perhaps, emphasis and advertising should be encouraged on these products rather than the unhealthy ones.
Going a step ahead, advertisements in kids channels should be closely monitored. In fact, ideally should be eliminated from kids channels. Advertisements are negative in their very nature of telling consumer what they don't have and motivating to get it.
No comments:
Post a Comment